A s Middletown High School South’s girls soccer team intends to return to the Shore Conference Tournament that it missed last season when it finished 9- 8, there is some juggling of returning players to new positions.“We have a really good work ethic and actually have good size, which we usually do not have. This is a good, close team,” coach Tara Ernst said as her team prepares for its Sept. 5 opener at Manasquan High School.Last season ended with an NJSIAA Central Jersey Group III tournament loss in the opening round to Ocean Township High School. Senior captains Alex Raguseo and Tori Despirito at outside midfield and Madison Curtis at forward make up the nucleus of a team that took what Ernst considered a “big loss” when Stephanie Karcz passed up returning to the soccer field to concentrate on basketball, where Middletown South won the state sectional title last season.Curtis, who missed the second half of last season with a concussion when she played fullback, is part of the response to the spotty scoring last season that resulted in some close losses.“So far, she’s doing pretty good there. We hope to get some goals out of her,” Ernst said. “We have to score goals. We don’t really let up a lot of goals and have to find a way to score some.”Center midfielder Deanna Rotella is off to a college career at Montclair State University, and center back Morgan Duve is headed to West Chester University. They are among the five graduated players from last season’s team.Credit the stinginess on defense to goalie Taelor Rivera, who started as a sophomore last season; a strong midfield bolstered by Raguseo and Despirito on the outside; and senior Grace DeSanctis and Nicole Scalzo and junior Amanda Glynn in the middle, which Ernst hopes can set the tempo in the 3-5-2 configuration. DeSanctis uses her good footwork as a strong defensive midfielder, while Scalzo comes to the midfield from the back line, also to help muster more offense.“We want to be more aggressive on the offensive end,” Ernst said.Junior Carly Hymanson and sophomore Molly Ryan, both new to the varsity team, give depth to the midfield. The back line will rely largely on senior Macaila Smith, who saw spot action last season; junior Ashley Cozzi, who came up late in the season; and freshman Rachel Hutson in the middle. Junior Taylor Cameron was expected to be a big returnee on defense, where she was a backup last season. However, she is out until mid-September recovering from an illness.Joining Curtis up front are senior Taylor Dreuer, who started some games last season, and sophomore Haley Dalonzo, who played a bit at forward and in the midfield.Two seniors will also look to contribute — midfielder/fullback Emily Winter and newcomer Michaela Atland at fullback.Jody Smith, a former assistant coach at Freehold High School, joins the Middletown South staff as varsity assistant. Bob Lightbody again coaches the junior varsity team, and Lauren Conaty coaches the freshman team. MIDDLETOWN SOUTH By WAYNE WITKOWSKI Correspondent
Roger Federer recovered from a sloppy start to outclass Czech Tomas Berdych 6-4 6-2 as he began his 14th consecutive ATP Tour Finals appearance in impressive fashion on Sunday.The Swiss world number three, bidding to win the year-ender for a seventh time, served a two double-faults in his opening service game as he was broken to love, but quickly recovered to leave Berdych floundering.Berdych did lead 4-3 on serve in the opener but 34-year-old Federer then reeled off seven games in a row, treating a full house at the O2 Arena to his usual showreel of winners from all corners of the court.There was little Berdych could do and although the 30-year-old Czech managed to avert a second-set drubbing, Federer wrapped up the win in little more than an hour and now needs just one more win to reach 50 at the tournament.He will face world number one Novak Djokovic, who easily beat Japan’s Kei Nishikori earlier, in his second round-robin match on Tuesday. (
Australia closed the day on 4-169 having lost two wickets in each of the last two sessions to put the South Africans on the brink of victory.Usman Khawaja (58 not out) put up the best resistance to the Proteas’ charge, and will resume tomorrow accompanied by Mitch Marsh (15 not out).A dynamite spell from fast bowler Kagiso Rabada did the bulk of the damage. Bowling in the high 140s and swinging the ball both ways, the quick cleaned up Shaun Marsh, Steve Smith and Adam Voges, finishing the day with figures of 3-49.In the morning, the Proteas continued where they left off on day three, piling on runs to take the game further out of Australia’s reach.The declaration did not come until after lunch, though their total had already passed 500 by that stage for the loss of seven wickets, with Philander (73) and Quinton de Kock (64) posting half-centuries.The post-lunch period resembled Twenty20 cricket, with Philander and Maharaj launching Nathan Lyon and Steve Smith to all parts of the ground before Philander’s dismissal triggering the declaration which finally ended the pain for Australia.A most daunting task faced Australia, with either 539 runs required to win or a somewhat more likely four-and-a-bit sessions to survive.Australia started positively, with David Warner getting on the front foot and Shaun Marsh looking compact, but the wheels fell off before tea had even arrived.Warner perilously took a single the agile Temba Bavuma, who produced one of the great pieces of fielding to leave the Aussie star opener short of his ground on 35.Two balls later, Marsh edged Rabada to Dean Elgar at second slip and the collapse was on again. Usman Khawaja was given out for a golden duck, but reprieved by DRS when it became apparent the ball had hit pad, not bat, en route to the wicketkeeper.Just as Smith (34) and Khawaja were looking comfortable, Rabada’s post-Tea spell tipped over the apple cart again, as Australian audiences were treated to a display of the youngster’s much-talked-about talents.Smith tried to dab a ball through the covers but the delivery was too good for that, and he edged it through to the keeper.Voges looked completely at sea as the quick’s confidence soared, his own edge to Quinton de Kock seemed inevitable, and he was gone for 1.The faintest of faint hopes Australia holds will rely on the fact both Khawaja and Marsh looked solid as they played out the final overs, but with just six wickets in hand, the home team would have to defy history to make it through the day with a draw or win.
Manchester City had to battle back from behind to earn a 1-1 draw against Premier League newcomers Wolverhampton Wanderers who gave the champions a real test at Molineux on Saturday.Last season’s Championship winners showed no inferiority complex as defender Willy Boly put them ahead with a controversial 57th-minute diving header which TV replays showed may have been offside and actually went in off his arm.City, who had largely controlled proceedings but were vulnerable to Wolves’ bold counter-attacks, equalised with Aymeric Laporte’s first goal for the club, a header from Ilkay Gundogan’s free kick.City, who have seven points from three games, hit the post twice in the first half, through Sergio Aguero and Raheem Sterling, soon after Raul Jimenez’s strike for Wolves was ruled out for offside, and Aguero hit the bar from a free kick in the dying seconds.
Taylor’s ruling threatened to be a major talking point when two quickfire goals from Santi Cazorla, from the penalty spot, and Aaron Ramsey gave the Gunners hope, however the dismissal of Calum Chambers ruined the visitors’ momentum.A point would have flattered Wenger’s team after a catastrophic first-half showing as they missed the chance to move into the Premier League’s top four.Stoke’s win continued their excellent home record against the Gunners, making it five victories and two draws from their eight league matches against them at the Britannia Stadium – and the ease with which they got at Wenger’s team is sure to see more questions raised over the Frenchman’s tactics.There has been an edge to this fixture ever since the controversial challenge by Ryan Shawcross on Ramsey in 2010 which left the Arsenal midfielder with a broken leg, while Potters supporters have never forgiven Wenger for subsequently likening their tactics to that of a “rugby” team.Surely even Hughes could not have dreamt up such a perfect start, however, as his team seized the lead within just 19 seconds.The plaudits belonged to Crouch as he neatly laid the ball off to Steven Nzonzi, wide on the right, before continuing his run into the box and the towering forward could not believe his good fortune as Hector Bellerin – a surprise inclusion – lost his footing at the crucial moment to gift Crouch a virtually empty net with goalkeeper Emiliano Martinez already wrong-footed.– Wenger taunted –Next it was Bojan’s turn to get on the scoresheet as, with 35 minutes gone, he expertly stole in at the near post to exquisitely volley home Walters’ whipped right-wing delivery.It was his second goal in the league and first at the Britannia Stadium – and there were cries of “2-0 to the rugby team” and “Swing low sweet chariot” aimed at Wenger from the home fans.Republic of Ireland international Walters then got in on the act on the stroke of half-time, lashing in at the far post after a Bojan corner fell invitingly for him to complete a stunning first 45 minutes from Hughes’ team.Then the controversy came as Bojan cut inside before beating Martinez at his near post with a low strike only for Taylor to rule the goal out, much to Stoke’s frustration.Taylor appeared to deem Mame Biram Diouf was interfering with play from an offside position, yet it looked a harsh call from the official.The decision had a galvanising effect on the visitors and within a minute Taylor had further incensed the home side when he pointed to the penalty spot when Mathieu Flamini went to ground inside the penalty area after a tangling of legs with Diouf.Cazorla converted the 68th-minute penalty despite the best efforts of Asmir Begovic, who guessed correctly.Begovic saved well from Welbeck’s first-time effort as the Gunners finally embarked on a period of dominance and, from the resulting corner, Ramsey volleying in Alexis Sanchez’s delivery from the edge of the penalty area to make it two goals in as many minutes.The momentum swung back towards Stoke, however, when Chambers was red carded in the 79th minute for a second bookable offence following a shirt tug on Bojan and it proved pivotal as the Potters hung on to complete a memorable victory.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000koSTOKE-ON-TRENT- Stoke ensured 10-man Arsenal suffered more misery at the Britannia Stadium as Mark Hughes’ team sealed a 3-2 victory that piled more pressure on Arsene Wenger on Saturday.First-half efforts from Peter Crouch, Bojan Krkic and Jonathan Walters had put Stoke in complete control at half-time and only a controversial decision from referee Anthony Taylor midway through the second half had denied them a four-goal lead.
TODAY Santa Clarita Runners Club will meet for marathon training, 6:30 a.m. in the parking lot at Granary Square, 25930 McBean Parkway, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Bingo will be played, 10:30 a.m. at Mint Canyon Moose Lodge, 18000 W. Sierra Highway, Canyon Country. Call (661) 252-7222. Saugus train station will be open, 1-4 p.m. at Heritage Junction in William S. Hart Park, 24151 San Fernando Road, Newhall. Call (661) 254-1275. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe joys and headaches of holiday travel: John PhillipsKaraoke night, 7:30 p.m. at VFW Post 6110, 16555 Sierra Highway, Canyon Country. Call (661) 252-9989. MONDAY Special Olympics offers golf lessons to athletes with learning disabilities, evenings at Vista Valencia Golf Course, 24700 W. Trevino Drive, Valencia. New athletes or volunteer coaches can call (661) 253-2121. TUESDAY Volunteer training class, 1-4 p.m. at the William S. Hart Museum, 24151 San Fernando Road, Newhall. First of four sessions. Call Sabina Miller at (661) 254-4584. Go The Extra Mile mall walking program presentation, 9-10 a.m. in the community room at Westfield Valencia Town Center, 24201 W. Valencia Blvd., Valencia. Call (661) 253-8326. Lions Club-Castaic will meet, 7:15 p.m. at Marie Callender’s, 27630 The Old Road, Valencia. Call (661) 294-8677. Nonaerobic workout in a heated pool for joint and muscle conditioning, 10:30 a.m. at the Santa Clarita Valley Family YMCA, 26147 McBean Parkway, Valencia. Call (661) 253-3593. Santa Clarita Runners Club will work out, 6:15 p.m. at the College of the Canyons track, 26455 N. Rockwell Road, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Sierra Hillbillies Square Dance Club will offer a beginners class, 7-9 p.m. at Mitchell Community School, 16821 Goodvale Road, Canyon Country. Call Cathy at (661) 257-4801 or Tammy at (661) 297-4463. Karaoke night, 7:30 p.m. at VFW Post 6110, 16555 Sierra Highway, Canyon Country. Call (661) 252-9989. Barbershop Harmony Singers will rehearse, 7:30-9:30 p.m. in the multipurpose room at Valley Oaks Village Apartments, 24700 Valley St., Newhall. Call (661) 259-6109 for security-door information. WEDNESDAY Job & Career Fair, 11 a.m.-3 p.m. in the S Building at College of the Canyons, 26455 Rockwell Canyon Road, Valencia. Call (661) 362-3286. Corporate Powere Study session titled “Restoring Democracy as the Founders Imagined It,” 7 p.m. at 25439 Via Macarena, Valencia. Call Carole Lutness at (661) 755-3772. Santa Clarita Sunrise Rotary Club will meet, 7:10 a.m. at IHOP, 24737 W. Pico Canyon Road, Stevenson Ranch. Call (661) 250-1023. Santa Clarita Valley Rotary Club will meet, 12:10 p.m. at Marie Callender’s, 27630 The Old Road, Valencia. Call (661) 259-7701. Santa Clarita Valley-Newhall Optimist Club will meet, 7 p.m. at La Rumba, 27600 Bouquet Canyon Road, Saugus. Call (661) 252-7313. Valencia Toastmasters will meet, 7 p.m. Call Kim Dickens at (661) 259-8567 or visit www.valenciatoastmasters.org for location. Karaoke night, 7:30 p.m. at VFW Post 6110, 16555 Sierra Highway, Canyon Country. Call (661) 252-9989. Special Olympics offers athletic training and competition for athletes with learning disabilities during the evenings at various locations in Santa Clarita. New athletes or volunteer coaches can call (661) 253-2121. Santa Clarita Noon Kiwanis Club will meet, noon-1:30 p.m. at El Torito, 27510 The Old Road, Valencia. Call Janie Choate at (661) 296-8260. Youth Chess Club will meet, 5:30-8 p.m. at 25864-G Tournament Road, Valencia. Call Jay Stallings at (661) 288-1705. Evening Kiwanis Club will meet, 6:15 p.m. at Mulligan’s, 25848 Tournament Road, Valencia. Call Amy Spencer at (661) 255-6714. Santa Clarita Runners Club will meet for tempo runs, 6:15 p.m. Call (661) 294-0821 or visit www.scrunners.org for location. THURSDAY Daybreak Toastmasters will meet, 7-8 a.m. in Council Chambers at City Hall, 23920 Valencia Blvd., Valencia. Call Dan Jordan at (661) 296-9891. Adult Diabetes support group will meet, 10-11:15 a.m. at Kaiser Permanente, 27107 Tourney Road, Valencia. Call Debra Halcrow to register. Santa Clarita Republican Women will meet, 6 p.m. at Republican Headquarters, 24267 San Fernando Road, Newhall. Call Glenda at (661) 259-3422. Information meeting for students interested in traveling to Ecuador, 6 p.m. in room R-206 in the library at College of the Canyons, 26455 Rockwell Canyon Road, Valencia. Call Claudia Acosta at (661) 362-3530. Moms Mixer will celebrate being a mom, 7-9 p.m. at a private home in Valencia. Call Liz Hodson at (661) 255-6044 for directions. SCV Quilt Guild will meet, 7 p.m. at the United Methodist Church, 26640 Bouquet Canyon Road, Saugus. Call Adva Price at (661) 298-1385. Sierra Club will meet, 7:30 p.m. at St. Stephen’s Episcopal Church, 24901 Orchard Village Road, Valencia. Call (661) 284-5613. All Valley Le Tip Network will meet, 7 a.m. at Mimi’s Cafe, 24201 Magic Mountain Parkway, Valencia. Call (661) 297-3333 or visit www.AllValleyLeTip.com. Nonaerobic workout in a heated pool for joint and muscle conditioning, 10:30 a.m. at the Santa Clarita Valley Family YMCA, 26147 McBean Parkway, Valencia. Call (661) 253-3593.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
KiltyBy Hub City Times staffMARSHFIELD – For the second year in a row, Stratford native Macey Kilty is a silver medalist at the Junior World Championships. According to Team USA Wrestling, Kilty lost her championship match on Aug. 16 in the gold medal finals to Miwa Morikawa of Japan 2-1 in Tallinn, Estonia.Kilty grabbed a 1-0 lead in the first period when Morikawa could not score on the shot clock. Morikawa tied the match when Kilty stepped out of bounds during second period action. Another miscue cost Kilty the match when Morikawa got behind her, and Macey tried breaking her opponent’s grip and drew a penalty with a “caution-and-one,” giving Morikawa a 2-1 advantage.Kilty failed to score as the match drew to a close, and Morikawa held on for the gold medal. Kilty advanced to the gold medal match with three victories on Aug. 15. Macey bested Nerea Pampin Blanco of Spain 10-0 and Wiktoria Choluj of Poland 12-1 in two technical-fall victories, before pinning Hanna Sadchanka of Belarus in the semifinals. This was Kilty’s second-straight year claiming silver at Junior World competition.Team USA took sixth in team standings with a total of 62 points. Japan was dominant, with a first-place total of 230 points, a total of eight champions, two bronze medalists, and a sweep of all five gold medal matches. Russia finished in second place with 115.Kilty is now 4-for-4 in four age-group World Championship matches. In addition to two silver medals in the last two Junior World competitions, Kilty won bronze at the 2016 Cadet World event and gold at last year’s Cadet Worlds. Macey is planning to compete this fall in the U23 World Championships in Budapest, Hungary Oct. 28-Nov. 3.
Africa’s Greatest Entrepreneurs is a unique collection of stories about 16 of the most successful entrepreneurs and business visionaries currently operating in Africa. Author Moky Makura talks to Zoopy TV about the book. Click arrow to play interview.Posted on SouthAfrica.info on 23 February 2009.
5 strategies to improve your ad copyYou are here: HomeDigital Marketing5 strategies to improve your ad copy Posted on 20th May 2017Digital Marketing FacebookshareTwittertweetGoogle+share Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics.Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve ad performance. In this article, I’ll suggest some elements you can use to put some pep into your ads and improve their overall performance.Before getting started, here are some general pointers:Good ideas can take time to come together, so put some time into your ad copy. I brainstorm ideas and intentionally sit on them for a while. I find this valuable, as I often come up with additional ideas when I’m not specifically thinking about my copy. (Keep a device or pen and paper handy to jot them down!) The extra time also gives me time to brainstorm and/or run ideas by colleagues, run a mini-focus group or talk to potential customers to further refine ideas.Ad copy should be concise and to the point. Just because you’re given a certain amount of space, it doesn’t mean you should use it all. In fact, we’ve been testing shorter headlines (especially second headlines), and they’ve been converting better than the longer ones.Come up with a plan to consistently iterate and improve the performance of ads. A simple calendar reminder (say, once every two weeks or every month) can be a very good way to keep on top of this.In the sections below, I cover ways to improve ad copy to increase conversions. They are in no particular order. I suggest layering the strategies on top of each other for added ad bang.1. Reduce buyer anxietyMany people feel anxious about making purchases online. Try to incorporate elements that make people feel less anxious. One way to do this is to emphasize your company’s credibility — e.g.,”in business since 1984,” “as seen on TV,” “as featured in The New York Times.” These can be enhanced with features like seller ratings and review extensions and are very effective in helping people feel more comfortable making a purchase from you.I also like to emphasize the “no extra fee” angle, and you can use wording like “no hidden fees,” “no booking fees” and “no minimums.” You can even try stronger language like “no bait and switch” if your brand/industry lends itself well to such language.You can take it a step further and create “positive” anxiety. Effective strategies for this are to state that special pricing ends by X date or is available for a limited time. The countdown feature is an awesome complement to this wording. You can also highlight potential loss by using wording like “don’t miss out!” or “why miss out?”2. Reduce buyer frictionIt’s also important to eliminate potential barriers to purchase. For example, I spell out how easy it will be to get, use or return a product or service. It provides additional reassurance and can effectively nudge people to make a purchase. Here are several examples:Quick turnaround: “ships within one day,” “inventory available”Return policy: “free returns,” “30-day returns,” “no hassle”Ease of use: “within minutes,” “quick and easy,” “3 easy steps”[Read the full article on Search Engine Land.]From our sponsors: 5 strategies to improve your ad copy Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019
It is no surprise the Internet can be used to propagate misleading news, but secondary cybersecurity risks can outweigh malicious misinformation campaigns. Case in point, Intel was recently targeted in an attack using false information on an official-looking press release. The hoax leveraged a web address similar to the official corporate site and even had someone to answer the phone number and try to convince callers of the legitimacy. With a touch of irony, the contact name was “Nick Veritas” (“Veritas” translates to truth in Latin). The story of the deception gained widespread visibilityOpens in a new window.Overall, the attack was not technically complex. However, it is a novel example in how secondary risks can exceed what might appear to be the primary goal. A bit of subterfuge is at play, as I believe this is a brilliant twist on a waterhole attack! Consider the aspects. This is a directed attack against a specific company. The message was crafted to be plausible and meaningful enough to gain sufficient visibility to be carried by major media outlets. It is obvious the misinformation ruse would not last long, given the ease to validate, but ultimately it does not really matter. What is important is the draw it has on employees of the target, wanting to visit the fake site. Owning the site, the attacker can easily embed malware into the page and cross reference visitor’s internet protocol (IP) address ranges to see which are the targeted employees. Using curiosity to have intended victims visit a known malicious site to infect their systems, is new.I have to give credit, it is an innovative derivative of ‘waterhole’ attacks. That said, this method of compromise is easily countered if companies educate their employees in such matters and have them make good decisions when choosing what to click on the Internet, especially from work systems and networks. Rapid analysis of the site can determine the type of payloads being propagated, which will help with detection and cleaning of malware. Blocking the site at the network perimeter is also a good practice to reduce the potential number of victims. The best defense, as is true with most web based threats, is a well informed and security savvy workforce.Twitter: @Matt_Rosenquist IT Peer Network: My Previous PostsLinkedIn: http://linkedin.com/in/matthewrosenquistMy Blog: Information Security Strategy