Pioli brushes off phone controversy

first_img Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/ Stefano Pioli understands the reaction from the outside but claimed he would be the “first to get angry” if Milan players were on their phones during a tactical meeting. Video footage of Milan trio Franck Kessie, Ante Rebic and Lucas Biglia using their phones in the dressing room caused unease among the fans and Stefano Pioli understands the reaction.  “I understand that certain images might arouse a reaction,” he told Corriere della Sera. “But I would be the first one to get angry if I thought the players were calling or sending messages before a major game. “Now, I don’t want this to become any bigger than it is,” he added and explained that his players can enter an application on their smartphones to study the opponent. According to the Gazzetta dello Sport he already used this app when he was in charge of Fiorentina, where the players get the chance to review the game plan and are updated with videos concerning the opponent of the day. “The use of mobile phones is allowed in the locker room before the game, because each player has his own playlist of music and they need to relax before stepping on to the pitch,” he said. “Above all, it’s allowed to consult the app which we continuously update with videos of the opponent we are facing. This is a useful tool, where they can review movements and phases of play. It’s another way to prepare for the game.” The 1-1 draw against Napoli leaves them on a winless run of three games in Serie A and they are still on the bottom half of the table – 12th in the League after 13 games. “We take into account the complaints and now I hope the results will arrive soon.” Milan are preparing to face Parma at the Ennio Tardini on Sunday.last_img read more

It’s nuts to do no social media – and crazy to do all of it

first_imgI sat by a professional from a consulting firm at lunch today, and she bemoaned the fact she was in charge of “doing all social media” for her company – which she had interpreted as creating a presence on every single social network. She felt it was all a waste of time, since many people – like her mother – aren’t even on Facebook.What I told her was this: it’s crazy to participate in NO social media, and it’s equally nuts to participate in ALL social media. She was living in a world of useless extremes.Here are some new stats to back me up.Via Geoff Livingston and Jay Baer, some freshly released Edison/Arbitron data make a few things clear. One, Twitter is likely overvalued – only 8% of Americans are using it. In addition, Geoff notes, Pew’s Twitter Research shows that only half of active Twitter users actually check other people’s updates more than once a month. As he notes, “That halves the population to 4% for actual engagement. Way overvalued.”At the same time, the majority of America is on Facebook — 51%. So does that mean, focus on Facebook and ignore Twitter? Not quite. This data is a helpful reference but still doesn’t tell you which social media are right for you. The ultimate determinant is where your constituency congregates. If they are all on Twitter, Twitter is perfect for you. If they aren’t on the Internet, start licking envelopes. Don’t get caught up in the hype to the point you forget what really matters: which social networks are home to your community — as well as places where you can devote some concentrated time and energy. Those are the places that go to the top of your list.last_img read more