I sat by a professional from a consulting firm at lunch today, and she bemoaned the fact she was in charge of “doing all social media” for her company – which she had interpreted as creating a presence on every single social network. She felt it was all a waste of time, since many people – like her mother – aren’t even on Facebook.What I told her was this: it’s crazy to participate in NO social media, and it’s equally nuts to participate in ALL social media. She was living in a world of useless extremes.Here are some new stats to back me up.Via Geoff Livingston and Jay Baer, some freshly released Edison/Arbitron data make a few things clear. One, Twitter is likely overvalued – only 8% of Americans are using it. In addition, Geoff notes, Pew’s Twitter Research shows that only half of active Twitter users actually check other people’s updates more than once a month. As he notes, “That halves the population to 4% for actual engagement. Way overvalued.”At the same time, the majority of America is on Facebook — 51%. So does that mean, focus on Facebook and ignore Twitter? Not quite. This data is a helpful reference but still doesn’t tell you which social media are right for you. The ultimate determinant is where your constituency congregates. If they are all on Twitter, Twitter is perfect for you. If they aren’t on the Internet, start licking envelopes. Don’t get caught up in the hype to the point you forget what really matters: which social networks are home to your community — as well as places where you can devote some concentrated time and energy. Those are the places that go to the top of your list.
Sadio Mané ‘I want to call Ederson to apologise’ – Mane Tom Maston Last updated 2 years ago 23:44 20/9/2017 FacebookTwitterRedditcopy Comments(0) Getty Sadio Mané Liverpool Manchester City Premier League The Senegal forward saw red after he caught the Man City goalkeeper in the face earlier this month and would like to say sorry in person Liverpool forward Sadio Mane has admitted he would like the chance to call Manchester City goalkeeper Ederson and apologise for the clash that saw him sent off when the two sides faced off earlier this season.Mane saw red shortly before half-time at the Etihad Stadium as his attempt to run onto a long ball resulted him in kicking the former Benfica ‘keeper in the face.Liverpool 20/1 for PL title Article continues below Editors’ Picks ‘I’m getting better’ – Can Man Utd flop Fred save his Old Trafford career? Why Barcelona god Messi will never be worshipped in the same way in Argentina Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Ederson avoided any serious injury having been stretchered from the field as City eventually ran out 5-0 winners on the day.Mane later posted a message of support on Facebook but now admits he would like the chance to say sorry in person rather than just on social media.”No, but I posted something on Facebook,” he told ESPN when asked whether he had spoken to Ederson since the incident. “We don’t know each other, but I would love to have his number and send him a proper message. I think it is OK now, though.“Honestly, after this incident, I was not OK. I was thinking about the red card, obviously, but we are human beings and we have to be nice to each other.”If I could do better to ignore [avoid] the collision, I would do my best to do so. But he also did the same. I can’t do anything now.”I would never do this [intentionally], it is part of football. I could not do anything else, I was going to make contact. I was thinking it was a yellow card.”Mane has missed Liverpool’s last two domestic matches as a result of his suspension, with the Reds being held by Burnley before crashing out of the Carabao Cup at the expense of Leicester City.He will again be missing when Jurgen Klopp’s side make a return visit to the King Power Stadium to face the Foxes in the Premier League on Saturday, but will be available for the visit to Spartak Moscow in the Champions League and their clash with Newcastle United ahead of October’s international break. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web